Vice President of UAE – Romanian Business Council, Chairperson of Romanian Dubai Business Council, Regional Leader of the EWA European Women’s Association | Co-Founder and President of APEB

Genoveva Turcu stands as a driving force behind the Crafting 4.0 Revolution and the dynamic Creative Economy. Her unwavering commitment to this transformative initiative fills her with pride, as she actively contributes to a landscape defined by innovation, knowledge-sharing, and profound collaboration between European and UAE businesses. Genoveva envisions a future where collective efforts design and shape the very essence of business growth, innovation, and collaboration. Her unceasing quest for new ideas and tireless creation of networking opportunities serves as a testament to her
dedication to expanding our collective knowledge.
As the President of the Association for Bilateral Economic Promotion Romania – Arab Emirates, Genoveva Turcu leads the way in nurturing global partnerships. Her visionary role extends further as she co-founds several companies dedicated to future leadership ecosystems. Possessing a degree in Politics (European Studies) and an impressive 25- year professional journey, she has held strategic positions in thriving entities across the European Union and the United Arab Emirates.
Throughout her illustrious career, Genoveva has been a pivotal figure in the establishment of strategic partnerships in the Middle East. Her ongoing involvement in the creation of successful companies and her influential roles within the realms of business and civil society underline her commitment to shaping a prosperous future.