Dr. Heike Lieb-Wilson is a dynamic entrepreneur based in the United Arab Emirates, and the founder of both Brightly Labs and a boutique consultancy firm. Her positive energy and bubbly personality have earned her the nickname Mrs Brightly, which she has used as the name for her wellness brand.

Heike is a single mother of two beautiful children and a seasoned business leader with extensive experience in the fashion industry, having worked for some of the world’s high-end leading fashion brands. Her entrepreneurial spirit and endless energy have enabled her to become an innovative, creative, and selfless person who dedicates her time and resources to bettering the lives of others.

Wellness is a huge part of Heike’s life, and she remains committed to helping others live a healthy lifestyle through her Brightly Labs brand. As a C-level management consultant, she also provides business strategy services to mainly European corporations, start-ups, and smaller brands seeking to enter the GCC market. Her consultancy firm combines an in-depth understanding of the local and regional markets with the know-how from hands-on operational experience to devise optimal strategies for her clients.

Heike is an influential leader with international experience and a sustained record of success in the retail marketplace. Her expertise includes strategic thinking, business development, sales and marketing, e-commerce, operations and logistics, people management, customer relationship building, financial planning, and regional experience across the Middle East, Europe, and America. She is a trusted advisor to some of the region’s influential businesses and is often called upon to solve business challenges that defy conventional solutions.