Recipient of “Amity Young Researcher Award” and “Best Woman Performer in Academic Leadership Award (Overseas)”,

Dr. Fatima Beena is a Certified Digital Marketing Professional, author and an experienced academician with over 22 years of demonstrated history of research and teaching in diverse international environment.

She is currently working as a Program Lead- MSc Strategic & Digital Marketing & MA Fashion Management with Marketing at De Montfort University Dubai. She was previously associated with American College of Dubai as Associate Professor and Dean, School of Business. She is strongly committed to creating an engaging, effective and interactive learning environment that fosters continuous development of the learners.

She is a strong education professional with Short courses in Behavioral Finance, Digital Marketing, Strategy & Leadership for Duke University, University of Michigan and University of Illinois. She has co-authored a book “Who Moved My Heals” and has presented various research work at the prestigious national and international conferences.

As a passionate trainer and speaker, Dr. Fatima addresses at several seminars, conducts training workshops for middle level and top-level managers and delivers talk on contemporary topics in marketing, branding and consumer psychology.

She is an inhouse trainer for Orbrix Technical & Occupational Skills Training, a division of HADARAT Global apart from running her own education & consultancy company registered in UAE with the name UPken Education & Consultants providing extensive training support to corporates across the globe. Dr. Fatima has operational experience in incubators, research labs, government research projects, private- sector startups, program creation and management at various industrial and academic levels.

She also sits in the editorial board of International Journal of Management and Advisory Board Member of Emerging Business and Economic Trends (EBET) Shaheed Benazir Bhutto University, Pakistan She also is the Founder Director of a Section 25 Company (Not for Profit Organization), Social Research & Human Development Foundation. Dr Fatima is also engaged with a lot of social welfare organizations actively working for female foeticide, beat diabetes, breast cancer awareness, child education and homeless old age and elderly people. She is an active volunteer of Robinhood Army. She spearheaded the CSR campaign of Amity University Lucknow campus in adoption of five villages.